How to promote your catering business
1: Plan your company's marketing
Marketing research is an essential first step in the world of marketing. Get a marketing consultant to know the following information (if you don't have the time or expertise to search your area):
- Find out who your competition is. You should get sample menus and booking information from all your local competitors. Classify them in terms of price and type of menu to know which products are offered.
- Check the important works of the area. You should ask for a list of events in famous locations to know who you need to contact to enter the price of your product and give samples.
- Investigate possible partnerships with other services of the event. Your ability to build relationships in the industry will improve your chances of success, so you should meet event organizers, photographers, and more.
Set up a marketing budget. For those who do not have a business education, spending thousands of dollars on marketing in the first years of business seems like a waste of money, however, to enter a new area requires brand recognition and good food.
Select a good name. Decide on the memorable thing that will identify you as a catering service quickly. Consider how flat the name will be and how easy it will be to search the Internet.
Create an unusual sample menu. You need to invite users to your business to test samples and go to the fairs where you are. Your menu should be versatile, real, and productive.
Invest in photography. Get a professional photographer to take pictures of food, serve a company, and make a cook. You will need good quality pictures for flying, website, and circular.
2: Prepare catering brand
Get a logo. There should be a large and attractive logo at your company location that encourages people in your area. Get your logo, your logo, your business card, your stake, and a graphic designer to create flyers so you can start creating brand icons.
Create a Web page. The website is the first place where people will search for information about the company. Invest in an excellent programmer where you can do a process to request a price for sample times and events.
Develop your own version. Promoting your virtual presence helps you get first in search results on Internet search engines. If you have employees who can keep your accounts up to the top, you can create a virtual presence that can be converted to higher brand identity.
- Register in 1 or 2 social networks. Sign up only for accounts you will update regularly. For most companies, Facebook, The Painters, and Twitter are the best. The painter allows you to publish a newsletter that you can publish from other sources from your website's content and recipes or event's iDs.
- Regularly update your online directory information to Google. You should ensure that you know the exact address, business description, and display the pictures that appear in Google's search features.
- Try per click marketing at a price to increase your presence in Internet search engines. Try Google Edwards and Microsoft Ad Center. Select key words like city names, "catering" and "event organization" and then do better according to them.
- Start a writing or video blog. You can post on WordPress, on your website, on YouTube, or on Weibo. Regularly link these accounts with other accounts. Publish information about recent events, including photos and comments from your work. After that, consider preparing video cooking lessons to attract as many people as you can to your website.
3: Marketing Strategy for Catering
Book booth at the bride's fairs. Most of the middle or big cities have many bride festivals every autumn and I invest. Pay for a booth where you can sample potential brides, boyfriends, and their families.
Call the local program administrators to send some samples and an excerpt. Make sure to call 1 year before the event. If it is too early, schedule to meet the administrators when they go to choose the catering company.
- This will require some television sales. If you haven't made this kind of call before, practice selling your products to your employees and friends. You will need a sales speech about your company, a description of your services, and a friendly conversation.
Create loyalty programs. Give bonuses to people who suggest you with others. Offer discounts to returning users who help you choose each year in companies and programs.
Contact the corporations in the area. Many companies receive catering services for training programs, corporate meetings, conferences, and large meetings. To offer, prepare a versatile product and give them in to get your services.
- No discounts are required. You can also offer a wide-add benefit, such as a free breakfast or a bottle of wine. These measures help increase the price by offering something else rather than paying a lower price.
Contact local representatives of drug companies. Often, these companies serve to cater to catering companies to provide food at breakfast or lunch sessions. You can get a regular job with a mutually beneficial society.
Be part of a local or voluntary business organization. Go out and meet with people in your community. Volunteer your time to help manage charity programs and perhaps the relationships you have with other entrepreneurs will open up new opportunities in the catering world.
Review your marketing efforts every four months. Reform what you do to repeat things that work better and eliminate campaigns that don't work for you. Online marketing can take up to a year to become profitable, so try it yourself or recruit an employee to help you.
Indicators
- Include business classes, including online marketing, before starting your business. Most start-up companies do not have the budget required to take full-time positions for marketing, accounting, and management, so you have to fill in multiple roles.
Things you'll need
- Business Classes (Optional)
- Market Research
- Samples
- Marketing Budget
- Web page
- Name for the company
- Signaling
- Accounts in Social Networks
- Video Lesson
- Blog
- Graphic Designer
- Loyalty Program
- Telecall
- Cost per click marketing
- Representatives of drug companies
- Marketing Network
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